With all the Zuffa Zombies crying about. "nO UfC tHis WeEkend," they finally got the return they wanted.

The first event on Paramount + was not disappointing. I was happy with the way the main event played out. Not just because my pick was right, but also because of Paddy Pimblett showing his durability.

My stream from Paramount was flawless as well.

I didn't appreciate the ads, but I know money has to be made for all parties, and that'll be the new norm for the next seven years. I can live with it, maybe not so much desk talk.

How was the event overall?

Carbazel MMA 🥋 @Carbazel • #1 Most Social event of the night across all Broadcast, Cable, and Streaming, totaling 5.5M social interactions for the main event alone. - Most Social P+ Exclusive Telecast Ever • Trended on X: #1 for 6 consecutive hours worldwide • Mentions: 186K, up +127% vs UFC 323 Carbazel MMA 🥋 @Carbazel Looks like it was a good night for the UFC and Paramount, according to their press release #UFC324 : • Live Average Minute Audience/Streaming Views (Main Card): 4.96M • Global HHs: 7.18M [Does not account for co-viewing] • Peak Concurrent Streams: 5.93M [Does not account for 9:56 PM • Jan 26, 2026 0 Retweets 0 Likes

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Those numbers were sent out in a press release following UFC 324.

What stood out to me the most was, "Most social P+ exclusive telecast ever." One thing TKO, CEO Ari Emanuel, said when the deal was announced was that "Our fans move." He said that when speaking to CNBC about the deal, and gave a number like 3 million fans off the top of his head.

Which means they likely added about 3 million subscribers to Paramount + this month.

And they're doing it again this weekend with UFC 325.

What did you think of UFC 324?

Did your picks come out the way you thought they would?

If you used the Fight Night Companion on Notion, let me know. Also, let me know if you want to see anything new with it.

If Notion is too much, just grab the notebook version here on the cheap.

Speaking of UFC 325

I spoke to Torrez Finney earlier in January about fighting on this card. If you haven't seen the interview, check it out on Spectation Sports YouTube channel:

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➡Follow me on 𝕏: @Carbazel​

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📘 My books: Bow and Arrow Mysteries (my fiction writing)

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📩 Mixed Martial Answers on Substack​

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📃 Fight Night Card Companion: PDF​

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🎥 My YouTube channel: The Blogboard Jungle​

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📸 IG: @Carbeerzel​

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